CASE STUDY
Facebook & Instagram Ads Campaign: Travel & Lifestyle Testing Engine
Travel Agencies, Visa Services & Lifestyle Products
1Campaign Overview
Ads Manager view: Travel & Lifestyle Testing Engine account, 74 campaigns
2Meta Ads Strategy and Execution
Travel messaging campaigns held costs between $0.03 and $0.32. RMSD ThruPlay campaigns ran at roughly $0.001 per view. Across 74 campaigns, $719.94 generated 1.38 million impressions and reached 824,745 people.
3Andromeda Creative Alignment
Volume of tests over size of budget - 74 campaigns on under $750 is the clearest example of feeding the algorithm rather than out-spending it.