FACEBOOK & INSTAGRAM ADS PORTFOLIO
Seven Case Studies in Creative-Led Performance Marketing
Built and rebuilt for Meta's Andromeda update
Prepared from live Meta Ads Manager reporting across all managed accounts
Portfolio Snapshot
This portfolio brings together seven live Meta Ads accounts spanning fragrance, fashion, beauty, education, travel, web development, and overseas-study consultancy. Across 334 campaigns and $9,988.16 in managed ad spend, these accounts generated over 14 million impressions and reached more than 5.5 million people - almost entirely on small, daily-budget campaigns rather than large one-off pushes. What ties them together is a shared response to Meta's Andromeda update: broad targeting, messaging-first creative, and a constant rotation of new ad variations built to keep pace with a system that now ranks ads primarily on creative signal, not audience definition.
CONTEXT
Why Andromeda Changes the Playbook
In 2026, Meta finished rolling out Andromeda - the AI retrieval engine that now decides which ads even get a chance to enter the auction. Where the old system matched ads to audiences using interests and demographics, Andromeda reads the creative itself: hooks, pacing, message, format. It predicts who will respond before targeting settings matter much at all.
For small and mid-size advertisers, that changes the job. It means fewer manually stacked interest sets and more creative variations; broader ad sets so the algorithm has room to learn; and campaign structures built around signals Andromeda can act on quickly, like Messenger conversations and video ThruPlays. Every account in this portfolio was run with that shift in mind - smaller ad sets, stacking dozens of scrappy new tests, rather than one polished ad left to run for months.
CLOSING
The Common Thread
No single account in this portfolio relies on a big budget. What repeats across all seven - fragrance, web design, education, travel, fashion, beauty, and consultancy - is the same operating rhythm: small daily budgets, frequent creative refreshes, messaging-first conversion paths, and campaign structures broad enough for Meta's Andromeda engine to do the targeting work on its own.
Combined, these seven accounts spent $9,988.16 to generate over 14 million impressions and reach 5.5 million people. The lesson carries past any single client: in the Andromeda era, creative velocity - how many honest new variations you can put in front of the algorithm - outperforms budget size almost every time.
Figures compiled from Meta Ads Manager reporting (lifetime account totals as of late June 2026) across all seven managed accounts.
